At present, the domestic textile machinery mainly exported to Indonesia, Pakistan, India, Bangladesh, Vietnam and other countries. Although domestic textile exports can bring many benefits for textile enterprises, but the domestic textile machinery going out is still facing some bottlenecks and difficulties.
As Asia gradually improve China's textile enterprises of textile machinery product acceptance, the domestic textile machinery exports has been into the fast lane. It is understood that now many domestic textile enterprises export share has accounted for about 20% of total sales, exports of some enterprises even reached 60% of total sales. Overall, the current domestic textile machinery mainly exported to Indonesia, Pakistan, India, Bangladesh, Vietnam and other countries. Although domestic textile exports can bring many benefits for textile enterprises, but the domestic textile machinery going out is still facing some bottlenecks and difficulties.
Profit considerable product cost advantage is recognized
The timely return a single large number of orders abroad
In recent years, the domestic textile machinery to achieve a technological breakthrough, foreign textile enterprises gradually recognized in the domestic textile machinery and equipment. Many textile machinery production enterprises responsible for that, compared to domestic sales, the main advantage of textile machinery products sold overseas enterprises can obtain higher profits, timely payment of funds. On the demand side, foreign textile enterprises are more important to the value of domestic equipment, reliability.
Reporters found that many companies in the country as early as a few years ago began to explore the pace of foreign markets. Chongqing Yang Chongming, chairman of the textile Audio Supplies Company Limited, said the company's exports of products can account for about 25% of the company's total sales, the main reason for the current results is that the product quality is relatively stable, the gap is gradually narrowing the gap with foreign products.
Tianmen Textile Machinery Co Ltd General Manager Shen Fangyong believes that products stable performance, high degree of automation, and export orders will be preferential. Compared with domestic sales, export of textile machinery company, the biggest advantage is that can enhance the visibility of the enterprise, the company has deep experience at tianmen.
Language does not extend the time required by customers
Exchange rate fluctuations in foreign markets is not enough
At present, the difficulties and bottlenecks encountered in the export of domestic textile machinery is mainly manifested in the language, not familiar with the foreign market; spatial distance, communication will be difficult; the continued appreciation of the renminbi against the dollar and the importer of the local currency to the dollar, resulting in importing the increase, demand and domestic price competition pressure etc..
The person in charge of Jiangsu SEG Textile Machinery Co., told reporters, in order to consolidate and expand the overseas market, the company has increased in India, Pakistan, Indonesia, Bangladesh market advertising, technology, service and other investment, accelerate the cultivation of international trade talents. The general manager of Shanghai haosun Electromechanical Equipment Co. Ltd Ma Chi said that at present, the main difficulties and bottlenecks encountered in the process of export companies in expanding customer groups need too long time. Because of the early businesses in these countries imported a large number of textile machinery equipment parts from China, now is in the period of replacement. In order to seize the opportunity to further expand and consolidate the overseas market share, the company began to develop the product development for the customer demand in Indonesia.
Strengthen communication and understanding of the customer's personalized needs
Marketing change to hire foreign personnel to do sales
With the increasing cost of domestic textile enterprises, well-known international textile machinery enterprises to continuously reduce the user threshold, and the domestic and foreign textile enterprises of different demand for products, domestic textile enterprises should also focus on the individual needs of the exporting country.
In order to solve the language barrier, distance, communication difficulties, many textile enterprises in addition to increase foreign trade personnel training, also increased to set up offices in foreign investment, sales agents, and even some enterprises also directly please expatriate personnel in the company's products for sale, more convenient to contact and communication to local customers.
At the same time, in order to consolidate and expand the overseas market, many textile enterprises responsible person will also actively participate in the international textile machinery exhibition as the main task of our company. They believe that through the exhibition to strengthen communication with customers, understand the customer's personalized needs, absorption of a certain strength and resources of marketing agents, for the company to further expand foreign market conditions.